Social User Acquisition

Description

ppltx is hiring for a fast-paced B2C gaming startup in Tel Aviv on a mission to create gaming experiences that captivate millions. We're scaling fast.

We're looking for a Social User Acquisition Manager who's equal parts data nerd and creative maverick. Someone who gets genuinely excited about A/B tests AND killer ad creative. If you're the type who geeks out over cohort curves but also has opinions on color palettes, we need to talk.

Responsibilities

• Hands-on management of user acquisition campaigns across Facebook, TikTok, Snapchat, and other social platforms
• Monitor, analyze, and optimize campaigns with a relentless focus on hitting (and crushing) our KPIs
• Plan and execute new marketing strategies – test boldly, learn fast, scale what works
• Build and maintain strategic and genuine partnerships with key acquisition partners (not just transactional relationships)
• Weekly updates - dive into the data to surface trends, wins, and ""uh-oh"" moments – and present them clearly
• Collaborate with other team members and share knowledge of latest learnings to improve and enhance our marketing performance
• Work closely with the creative team to ideate, test, and iterate on ad concepts that actually convert
• Cooperate with Product, Monetization, Game Economy and BI teams – to align marketing strategies with the business
• Conduct market research to identify trends & new opportunities and to keep up to date with the industry
• Come with a ""Can Do"" approach

Requirements

• The skills: 1-2 years managing performance marketing campaigns (gaming experience is a major plus)
• The degree: BA/BSc in Economics, Statistics, Psychology, Philosophy, or a quantitative field – bonus points for psych/econ combo
• The brain: Strong analytical chops + an eye for what looks good. You know your way around Excel, and SQL is a big advantage
• The mindset: Curious, independent, quick learner who doesn't wait to be told what to do
• The vibe: You're a people person but can happily disappear into data for hours. You're fun to work with. You care. You're a little bit obsessive (in the best way)
• The intangibles: Sharp, creative, willing to put in the extra mile when it counts. Not interested in coasting – you're here to build something
• Fluent English (written and verbal)

What we're really looking for

Someone with a knife between their teeth and a smile on their face. Analytical enough to spot a 2% conversion lift, creative enough to know why it happened. Someone who knows what they don't know – and gets excited about figuring it out."