Marketing Data Analyst

Description

ppltx is hiring for a global company developing machine-learning models to predict user behavior in mobile apps.

We work with some of the top apps in the gaming, fintech, and e-commerce verticals across different markets, including Japan, China, Russia, the USA, and South Korea.

We assist with their user acquisition and retargeting growth efforts, providing data-driven insights based on our predictive models. These models process over 4 million transactions per second and utilize more than 70 data points.

You will have ownership of budget management while monitoring, analyzing, and optimizing mobile campaigns to achieve optimal performance and drive growth. You will work in a prediction mode- dealing with trials and errors without giving up on attaining KPIs, and communicate closely with the BD team, product team and customers directly.

Desired Qualifications

• High sense of urgency, ownership, curiosity and proactivity!
• Strong analytical mindset with a deep understanding of statistics- must
• Proven experience in data analysis/ performance marketing/ user acquisition- must
• High proficiency in English for daily communication - must
• Mobile / gaming experience - an advantage

HQ is at the Science Park of Rehovot."